OUR STORY

Our family has been in business for over 50 years in Newry Town. Over the
years our business has changed and expanded in a number of areas but we
have always remained in our premises on 90 Hill Street and 10 The Mall, in
the centre of Newry. In June 2013 we opened the doors of Children’s Parade
at Toners for the first time. We opened our new store as a Baby Nursery
specialising in nursery goods from Irish brand Baby Elegance. At the time of
opening we also had a small baby boutique with baby giftware on offer for our
customers.


6 years on, our store offers an extensive range of clothing for boys and girls
from Newborn to age 14 with known childrenswear brands such as Mayoral,
Guess, Levi’s, Tutto Piccolo, GANT, Rachel Riley, Tuc Tuc, Dolce Petit and
Rochy to name a few. We travel worldwide to ensure we have brands with
superb quality in our store for all our little customers and we are committed to
providing excellent customer service and a fun shopping experience for both
parents and children.


In store we also have a wide range of footwear from pre walkers and first
walkers to dressy occasion footwear to compliment all the outfits we stock in
our boutique. Our store continues to stock everything you need for your new
little baby from Baby Elegance and our customers can speak to our sales
team for their advice and expertise on all things baby.


Our promise has not changed since we opened our new business at our 90
Hill Street location, remaining true to this day. We promise high quality goods
and value for money. We strive to find the newest childrenswear brands at
affordable prices. And most importantly we promise to provide you with a
personable customer experience, working hard to encourage you to return to
our store time and time again.